Toothpaste designed with science in mind.

theory
Science to nourish teeth

Remineralizes enamel nourishes teeth

Uses real mint without artificial flavors

Only real mint
no added artifical flavors

No parabens, dyes or SLS

Made without dyes, parabens or SLS

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Meet theory toothpaste

Made with fluoride to remineralize enamel, prevent cavities, and nourish teeth. No extraneous ingredients. Made without dyes, parabens and SLS. No added artificial flavors - only real mint.

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theory Freshness Care Essential Mint Paste

FRESHNESS CARE ESSENTIAL MINT

$3.99

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theory Enamel Care Wild Peppermint Paste

ENAMEL CARE WILD PEPPERMINT

$3.99

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We have a theory

We believe that with science and data, we can make better choices about how we design our products, while still working with your body’s natural processes.

Why theory icon

Why theory?

remineralizes enamel nourishes teeth

Remineralizes enamel nourishes teeth

No added artificial flavors

Only real mint
no added artifical flavors

Free of dyes, parabens and SLS

Made without dyes, parabens or SLS

Fluoride anticavity toothpaste

Fluoride anti-cavity toothpaste

BPA free

BPA-free

Supports STEM education

Supports STEM education

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Ready to put that green thumb to work?

We’ve partnered with our freinds at ARC so you can get your tube recycled. Learn more here.

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Follow theory

#theproofisinthepaste

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